An Abrupt Catapulting

I loved this post. I’m not a book writer, but even from a blogging point you still think that one thing you do MIGHT be the thing that will catapult you to immediate success. In the end, it’s all a journey. Make sure you’re enjoying the journey and it will be worth it.

Amanda Mininger

When I published my first novel back in 2011, I had no idea what to expect. Would strangers actually buy my book? How much work would I need to do to market it? What would any of this amount to?

Here’s what I learned: when there’s a vacuum of expectation, the ego is more than happy to step in and fill it.

I’ll give you an example.

At the time my book was published, I worked for a big newswire company. And one of their enterprise-level service offerings (that’s a sticky mouthful of jargon) was to display—for a hefty price tag—an image of your product, your company logo, your coiffed C-level executive, whatever you wanted, on a four-story jumbotron in the middle of Manhattan’s Times Square for literally millions of people to see. The end result: unbelievable publicity.

When some people at my company found out I had published a…

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